BJP has planned a massive outreach programme for women in election-bound states Rajasthan, Madhya Pradesh, & Chhattisgarh. In particular, the party wants to tap young voters.
Tapping first-time voters, holding young women’s conferences and reaching out to professionals — these are among the various targeted strategies that the Bharatiya Janata Party (BJP) will use as part of its massive outreach programme towards women voters in the election-bound states of Rajasthan, Madhya Pradesh, and Chhattisgarh.
Vanathi Srinivasan, the national president of the BJP’s Mahila Morcha — the party’s women’s wing — told that the organisation would organise 1000 ‘yuvati sammelans’ (conferences for young women) in each assembly seat in Chhattisgarh, Rajasthan, and Madhya Pradesh.
The central leadership’s apprehensions may have been intensified in the wake of two events that have caused public outrage this year — a protest by wrestlers over alleged sexual harassment by former Wrestling Federation of India chief and BJP MP Brij Bhushan Sharan Singh, and a viral video from Manipur that showed two women being paraded naked by a mob.
According to Srinivasan, the party has already started its outreach efforts, especially towards first-time women voters. The idea is to have a dialogue with them and make them aware of the welfare schemes especially implemented for them by the Narendra Modi government, she said.
