Apple Chief Executive Tim Cook is set to launch the company’s first store in India on Tuesday, in financial capital.

Mumbai.Reports say hundreds of people are expected to turn up for the main launch event on Tuesday.The new stores come at a time when Apple is trying to deepen its retail push in India, the world’s second largest smartphone market.

The iPhone is still an aspirational product in the price-sensitive Indian market, where more than 95% of smartphones run on Google’s Android Mumbai.He will also attend the opening of a second store in capital city Delhi on Thursday.Until now, Apple products have been available in India either online or through a vast network of resellers.On Monday, Mr Cook tweeted that he “can’t wait to welcome” customers to the new store in Mumbai.

Apple has long tried to open physical retail stores in India. Its original plans for 2021 were derailed because of the Covid-19 pandemic.

This is Mr Cook’s first trip to India in seven years – the Apple CEO last visited in 2016 when the tech giant was just beginning to scale up operations in the country.

On Monday, he shared a picture of himself eating a vada pav – a popular Indian snack – with Bollywood actress Madhuri Dixit.

Reports say Mr Cook is also expected to meet Prime Minister Narendra Modi and deputy IT minister Rajeev Chandrasekhar as part of his visit. There was no official announcement from Mr Modi’s office regarding this.

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